The Now Building

Introducing The Now Building, an architectural marvel towering four storeys high, boasting wrap-around LED screens broadcasting entertainment, music, and digital art. Interactive capabilities bring creative storytelling to life, utilising cutting-edge technology. Adjacent to The Now Building, Now Trending offers an intimate space for brand launches and product sampling, featuring fully connected capabilities for broadcast or retail experiences. A unique LED tunnel offers immersive content and augmented reality experiences. Facing prominentLondon streets, Now Vista screens showcase advanced outdoor advertising with eye-popping LED displays, providing a new opportunity for brand storytelling.

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During a recent work visit to London, I had the chance to witness Forsaken, directed by Roland Lane and supported by Greenpeace and Arts CouncilEngland, captivating audiences outside Outernet London with its immersive storytelling on colossal screens, highlighting the urgency of environmental conservation.

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