Real estate platform StreetEasy

StreetEasy, the New York real estate search engine, embarks on a new campaign titled "Let The Journey Begin," aimed at prospective homebuyers in the city. Capturing the highs and lows of the home buying process, the campaign delves into the intricate details of New York City's real estate market, known for its complexities and costs.

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Led by StreetEasy's internal team and creative agency Mother New York, the campaign draws inspiration from Renaissance paintings, reflecting the emotional rollercoaster of the home buying journey. Collaborating with artistic partner Buck, the visuals depict seven key moments, from lease renewals to finally becoming a landlord, infused with familiar New York experiences.

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Nedal Ahmed, executive creative director at Mother New York, emphasises the importance of resonating with New Yorkers through clever ads. "Let TheJourney Begin" addresses unique New York challenges, aiming to stand out amidst the city's distractions. The campaign spans digital and social channels, subway cars, stations, taxi tops, and street walls, ensuring StreetEasy connects with New Yorkers in the heart of their city.

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