View from the top floor

Cartier New York

February 2, 2024
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Nestled in the heart of bustling New York City, Cartier's flagship store at 653 Fifth Avenue stands as more than just a luxury boutique - it's a living testament to the artistry and ingenuity of the renowned jewellery house. In 1917, Pierre Cartier made history with a bold move, trading $100 in cash and a million-dollar pearl necklace for the prime location. This audacious deal not only secured Cartier's presence on one of the city's most prestigious avenues but also cemented its reputation as a purveyor of unparalleled luxury and elegance.


Since then, Cartier New York has become a beloved landmark, attracting royalty, celebrities, and discerning clientele from around the world. From the iconic Panther collection to the legendary Love bracelet, each piece showcased within its walls tells a story of exquisite craftsmanship and timeless beauty.