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A Brothel in Pimlico

December 1, 2023
Branding
Advertising

"Brothel in Pimlico" by Roy Brooks is a wild ride into the gritty reality of mid-20th century property ads. Imagine an estate agent who became legendary for dishing out the unfiltered truth about the homes he sold. From 1950 to 1971,Roy Brooks shook up the property scene with ads that were audacious, hilarious, and refreshingly honest. In an industry where euphemisms rule,Brooks was the rebel. This collection, pulling from his best ads in the SundayTimes and Observer, is a trip back to a time when marketing meant keeping it real with a dash of wit.

Speaking of shaking things up in marketing, I recently completed CPD Certification, MAD Masters by Rory Sutherland, and this book came up in conversation. Seems Brooks was ahead of his time, challenging norms and winning applause from property buyers and newspaper readers alike.